Bimbo Bakery Debuts New Whole Grains Small Slice Line

Arnold®, Brownberry® and Oroweat® Breads, makers of premium bread, announced the launch of a new Small Slice line. Ideal for health-minded consumers seeking fewer calories, consumers can now enjoy the same great taste of the brand’s signature Oatnut and 100% Whole Wheat varieties in a smaller slice format.

Each Small Slice variety offers a perfectly snackable 70-80 calories per slice. The smaller slice allows calorie-conscious consumers to enjoy the same nutritious, delicious fuel for their active lives with no regrets. As with all of the brand’s Whole Grains varieties, the new Small Slice line is proudly free from artificial preservatives, colors or flavors with no high-fructose corn syrup.

“With consumers focusing on health and nutrition more than ever before, we saw an opportunity to bring a new offering that would meet our fans’ demand for the same taste and quality they love, but in a smaller size,” said Jessica Grane, marketing director of Premium Brands at Bimbo Bakeries USA. “We’re thrilled to introduce this smaller portion line that not only fulfills a market need but utilizes nutritious ingredients and supports consumers on their individual wellness journeys.”

Arnold, Brownberry and Oroweat Whole Grains Small Slice varieties are available at major retailers across the U.S for the suggested average retail price of USD3.49.