One of the UK’s leading frozen food distributors, Central Foods, is launching a new range of vegan and gluten-free pizza bases for the foodservice sector after teaming up with White Rabbit Pizza Company. The deal marks the debut of the latter into the frozen foodservice sector.
Central Foods will be supplying the 10-inch and 12-inch versions of White Rabbit’s vegan and gluten-free raised crust, stone-baked pizza bases – known as nudies.
The partnership means that foodservice sector professionals can now buy the pizza bases – allowing them to add their own toppings to create authentic free-from pizzas to serve in their venues.
Founded by Nick Croft-Simon and Matteo Ferrari, who previously worked together at The White Rabbit Pub in Oxford, the White Rabbit already produces a range of vegan, vegetarian and gluten-free pizzas to the retail sector, which is available in outlets including Waitrose, Booths, Sainsbury’s, Planet Organic and Wholefoods.
Gordon Lauder, MD of Central Foods, said: “The White Rabbit Pizza Company has an outstanding reputation for making amazing pizzas, and we are excited to be able to offer their stone-baked pizza bases to the foodservice sector. Being vegan and gluten-free, the pizza bases are suitable for customers with dietary requirements but will be equally as popular with all diners. We are very pleased to be supporting The White Rabbit Pizza Company with their launch into the frozen foodservice sector. It means that wholesalers and caterers throughout the UK can work their own special magic on the pizza bases to ensure everyone is able to enjoy one of life’s simple pleasures…authentic pizzas.”