Hovis Is Launching Good Inside Range

British company Hovis is launching this September a range of bread packed with extra goodness, including White, Best of Both and Wholemeal.

Hovis Good Inside was developed using the input of 2,500 consumers who were asked what kinds of healthier ingredients were important to them in bread.

“Hovis has always been known for goodness. It’s in our brand DNA and we aim to continue to develop bread that meets consumers’ needs for healthy goodness. Hovis Good Inside was developed using the input of 2,500 consumers who told us what kinds of healthier ingredients were important to them in bread”, Sophie Lyons, Marketing Manager at Hovis said.

The new range contains naturally sourced omega-3 from seeds; wheatgerm containing 14 essential vitamins, minerals and fibers. Two slices of Good Inside Soft White Medium Sliced bread contain 10 per cent of the recommended daily fibre intake.

The range includes– also continues to deliver on Hovis’ promise to use no artificial preservatives in any of its products.

The launch will be supported with a GBP 5m integrated campaign spanning TV, video-on-demand, radio, digital, PR and in-store media. Kicking off in September when the loaves hit stores, it will run for three months and will form part of a wider GBP 10m brand investment package over the next year.

Sophie Lyons explains: “The new range is baked with ingredients that help to make bread a positive health choice, rather than something to be avoided.”
Hovis Good Inside will be available in a 750g pack (Best of Both) and 800g pack (White and Wholemeal) and will carry an rrp of up to GBP 1.45.