The Kellogg’s Rice Krispies brand will roll out Kellogg’s Strawberry Krispies in January and will be available in the US, at major retailers and grocery stores.
Strawberry Krispies offer one of fans’ top flavor preferences by pairing the simplicity Rice Krispies with a new natural strawberry flavor. It all starts with a single grain of rice, which is cooked, dried, flattened and puffed. The puffed rice cereal is then coated with strawberry flavor.
The suggested retail price is between USD3.99 and USD5.69.
“Our fans are explorers who constantly seek new varieties, flavors and possibilities,” said Chris Stolsky, associate director of marketing for Rice Krispies. “We are introducing Strawberry Krispies to give them just that, a new cereal with endless moments of goodness packed in each bite.”
Battle Creek-based Kellogg also offers Rice Krispies cereal, Cocoa Krispies cereal, Frosted Krispies cereal and Rice Krispies Treats cereal under its Rice Krispies brand portfolio.