Kraft Heinz Launches Bagel Bites Breakfast

Kraft Heinz launches the new Bagel Bites Breakfast in several exciting options for kids and adults: Bacon, Egg & Cheese or Bacon, Sausage & Cheese.

Bagel Bites brand is bringing back its jingle from the 1990s and modernizing the iconic song for a new generation of consumers. The digital campaign starts on January 11, and the spot will air through online video channels and on Pandora.

“Bagel Bites Breakfast is a convenient option for busy parents who want to feed their kids a savory breakfast with protein,” said Mike Betts, brand manager. “They are a good source of protein, with 8-10 grams of protein per serving.”

Bagel Bites Breakfast are made with real cheese, 100 per cent real bacon and sausage–all on mini-bagels that are made from scratch and baked fresh daily.

“We all know parents are looking for high quality breakfast options during the school week, and it helps that a brand kids love like Bagel Bites is finally delivering that,” said Betts.

According to a 2014 Nielsen and Natural Marketing Institute report, eating protein and breakfast is top of mind for consumers, and most people say that breakfast is actually the most important meal of the day.