New Ice Cream Sandwiches Inspired by Entenmann’s Cakes

Bimbo Bakeries USA partnered with Sorrisa Group to release a new line of ice cream novelties inspired by the iconic flavors of the Entenmann’s brand.

For the first time ever, a new variety of frozen treats inspired by classic Entenmann’s products can now be found in the freezer aisle. “At Entenmann’s, we’re always looking for ways to transform our iconic products into exciting and innovative formats for our consumers,” says Alicia Rosas, vice president of innovation at Bimbo Bakeries USA. “We’re thrilled to be teaming up with Sorrisa Group to bring this crave-worthy ice cream sandwich line to life and know our fans will love them as much as we do!”

The assortment of ice cream sandwiches includes: Brownie Cookie Salted Caramel Ice Cream Sandwiches, Chocolate Chip Cookie Ice Cream Sandwiches, Chocolate Chip & Brownie Cookie Ice Cream Sandwiches, Chocolatey Glazed Cookie Donut Chocolate Ice Cream Sandwiches, Chocolatey Glazed Cookie Donut Salted Caramel Ice Cream Sandwiches, and Glazed Cookie Donut Ice Cream Sandwiches.

“Our mission at Sorrisa Group is to leverage our expertise in novelty frozen treats to develop and deliver never-seen-before food products to consumers,” says Sam Jaafar of Sorrisa Group Inc. “We are excited to help the iconic Entenmann’s brand bring its iconic flavors to life in a unique format that can be enjoyed on any occasion.”