• Campbell Soup Co. and McCormick & Co. are partnering on another new Goldfish flavor: Old Bay Seasoned Goldfish crac… https://t.co/gMFcK5ufeD
  • This spring, Dewey’s Bakery introduces its thin Peanut Butter Cookies in the US. This is the sixth variety to join… https://t.co/9QPUDYeOTy
  • THAIFEX – Anuga Asia 2022 preparation is in full swing as Asia’s leading food trade fair gears up to host local and… https://t.co/ogbRJVIFUj
  • Conagra Brands, Inc., one of North America’s leading branded food companies, announced the appointment of Lucy Brad… https://t.co/3H8D1lt4NK
  • Arla Foods Ingredients is demonstrating how its whey permeate Variolac® can help manufacturers adapt to Brazil’s ne… https://t.co/s9zDQvpNYm
  • On May 9, Kerry opened a taste manufacturing facility in South Africa. The USD40m facility is located in KwaZulu-Na… https://t.co/bqx4IzoXV3
  • Inspired by increased consumer demand for healthier food and beverages, Ingredion showcased two recipe prototypes a… https://t.co/c9OHM2FZja
  • The industrial bakery and pastry industry in Spain has recovered part of the frozen dough production lost during 20… https://t.co/XFY1FHLZCR
  • Changing eating habits and consumer demands will present opportunities for bakery manufacturers within the snack fo… https://t.co/m9fKBlF0A1
  • “We’ve carefully developed our latest recipes so that we can provide retailers with HFSS compliant options of shopp… https://t.co/neDwdg3SBU
  • Gordon Lauder, MD of Central Foods: "Our range of Menuserve meringue roulades is very popular with our food service… https://t.co/dCCJT8gLFm
  • Key manufacturers of margarine are targeting rising market trends such as vegan, kosher, organic, etc., and are off… https://t.co/TWp2KX09Gy
  • GNT Europa’s Managing Director, Petra Thiele, said: “EXBERRY® Organics can be used to create spectacularly vibrant… https://t.co/m0aFsH7dss
  • Randall Wilkinson, Chairman and former CEO of Wilkinson Baking: “Paul Rhynard brings tremendous experience crafting… https://t.co/fpcykloVBl
  • Due to a shortage of sunflower oil as a result of the Russia-Ukraine conflict, a lot of companies were returning to… https://t.co/02JqmlIiWW
  • Regal Rexnord will also feature a new series of Active Drive Spiral Cage Belts. These belts are designed to be acti… https://t.co/LeMENpuHhO
  • Christoph Boettger, Member of the Executive Board at BENEO: “We strongly believe in plant-based ingredients and the… https://t.co/NaZRwVDIXF
  • “Almond flour, for example, benefits from a ‘clean’ taste, acting as a blank canvas for other flavors to shine and… https://t.co/iDE72Zg6YT
  • Leticia Gonçalves, ADM: "Our sales in this space have been growing at rates much faster than the industry’s, and ou… https://t.co/DojTJGkV9a
  • After the geothermal energy already installed on the company premises was no longer approved at the site due to new… https://t.co/GqBXZRzTyQ

Sustainable Sourcing of Ingredients

The post-corona era calls for innovation and more global responsibility in the food industry. Consumers increasingly demand sustainable, safe and uncomplicated products. Market research institutes such as Mintel are forecasting a long-term trend reversal in the food market after the crisis: towards higher expectations in terms of quality, as well as increased awareness of added health benefits and environmental compatibility.

Food sourcing has become an important priority for consumers, manufacturers and governments alike, not only for animal-based foods but across the entire supply chain. Demand for more transparency around food origins combined with the unprecedented investment in food tech, e-commerce and delivery is creating new opportunities in the ability to trace the path of food from where it is produced to the end consumer, also known as the ‘farm to fork journey’. This will have long-term disruptive implications for food supply chains and consumers’ path to purchase.

Consumers choosing sustainably produced brands are buying into the ethical or environmental purposes espoused by that product. Claims like organic, fair trade, free range, charitable support or locally sourced all refer to specific elements of a product’s origins.

For example, Imperfect Foods fights food waste by selling products rejected by retailers (for cosmetic defects) on a subscription basis and saw a growth of more than 200% in 2020, with sales approaching USD500 million.

One of the biggest barriers to sustainability trends is a lack of trust in green labels. In fact, in developed markets, where these trends are most advanced, labels like organic (48%), fair trade (46%), free range (47%), eco-friendly (46%) or non-GMO (42%) were seen as trustworthy by less than half of all respondents from Euromonitor’s 2021 Voice of the Consumer: Health and Nutrition survey. This offers a significant opportunity for digital traceability tools across the food supply chain.

You can read the rest of this article in the March-April issue of European Baker & Biscuit magazine, which you can access by clicking here

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