Vegan Burgers Take the Cake

We used to consider bakery a mainstream market, but it has now developed into a collection of numerous niches, fragmented, diverse and ever-evolving product categories. Bakery is as personalized as unique its consumers and their tastes are.

As a consequence, today’s businesses need to specifically focus their endeavors on one or a selection of niches in order to make a profit. As the food industry and the consumers are hyped about plant-based proteins, bakers also need to grasp this opportunity. This will be worth their while, not only that plant-based proteins are covering with considerable success the area of vegan burgers, but because there are a few undeniable advantages:

  • Vegan burgers can be promoted to health-seekers and active people as a “perfect protein” that is not animal-sourced. According to the FDA, this can be a complementary protein – defined as two or more incomplete protein sources that, when eaten in combination (at the same meal or during the same day), compensate for each other’s lack of amino acids. “For example, grains are low in the amino acid lysine, while beans and nuts (legumes) are low in the amino acid methionine. When grains and legumes are eaten together (such as rice and beans or peanut butter on whole wheat bread), they form a complete protein,” the FDA explains.
  • Vegan burgers might be healthier. I promote neither vegetarianism, nor veganism, but definitely a moderate consumption of meat. Vegan burgers are also adequate for those who crave for this kind of indulgence, for those who want to reduce meat consumption or who want to eat healthier and more balanced.
  • Vegan burgers offer the possibility of selling high-added value products. Vegan burgers are usually seen as premium products and they are prepared with high-quality ingredients. Buns make no exception – artisanal, packed with seeds and other superfoods or ethnic ingredients, or even with charcoal and beetroot; these baked goods bring value for money to the consumers and nice profit to the producers.
  • Vegan burgers are still on the growth and the possibility to create new and surprising recipes is still huge. Bakers have room to build on their creativity!
  • Vegan burgers are definitely sustainable. As many organizations around the globe warn about the danger of eating meat and speak about the necessity of reducing animal-sourced proteins, vegan products are the perfect answer. According to the World Economic Forum, the beef and dairy industry is responsible for more greenhouse gas emissions than the world’s biggest oil companies.

We would like to hear more about vegan burgers, and of course about the perfect buns to pair them with. How do you see it? We are welcoming your comments at ioana.oancea@mediatrade.ro, on our Facebook page, on Twitter, and in our Linkedin group.

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