Flavored Inclusions, the Most Notable Trend When It Comes to Biscuits

According to studies conducted by Nimbus Foods, one of the noticeable growing trends for biscuits this year is fruit flavored inclusions, namely orange, following a huge increase in chocolate orange products last year, as well as coconut and strawberry.

Charlotte Bailey, the firm’s commercial manager, said that consumers are craving unique tastes and enjoy experimenting by combining traditional formats with new flavors. While chocolate and caramel flavors are still leading the way, creations that push boundaries are exciting and engaging, making them ideal for seasonal or limited edition launches.

She added that “We’ve noticed that inclusions such as flavored jelly dots continue to do well at Nimbus Foods, we believe this is not only down to their versatility – but also due to the sweet and fruity flavors that we know are popular amongst customers. We then have the ability to coat our fruit dots in chocolate, yogurt or fat, to add further flexibility with flavor, for example a popular favorite is cranberry combined with yogurt or for a more exotic flavor combination taking inspiration and influence from Japanese culture, yuzu and white chocolate”.

Bailey concluded: “We’re proud to offer a diverse range of plant-based inclusions such as honeycomb, sugar pearls, cereal balls, pretzel sticks, popping candy, strands, and vegan ‘Fudj’, which is in particular growth. As the year progresses, we shall be expanding our plant-based offering in line with the launch of Meadow Foods’ plant-based factory too, enabling us to provide a range of dairy alternative products such as creams, milks, custards, and soft cheese.”