Innova Identifies 2021’s Top 10 Food and Beverage Trends for Innovation
Transparency emerges as a clear winner in Innova Market Insights’ Top 10 Trends for 2021 with brands upping their game to meet evolving ethical, environmental and clean label consumer demands. The food trend specialists unveiled its annual Top 10 Trends report, s comprehensive resource that equips manufacturers, retailers and brands with the latest insights to drive innovation and answer current consumer demands.
It provides an in-depth delve into how the food and beverage industry has progressively evolved. As COVID-19 transforms consumer shopping and eating habits, staying ahead of the curve and keeping on top of the changing and sophisticated food and beverage landscape is of paramount importance.
The pandemic has bolstered focus on overall health and immunity, with consumers seeking foods and ingredients that support personal health. Attention is now on the post-COVID landscape to explore how these new behaviors will shape the future of the food and beverage industry.
“Transparency throughout the supply chain will dominate in 2021, with consumers searching for brands that can build trust, provide authentic and credible products, and create shopper confidence in the current and post-COVID climate,” highlights Lu Ann Williams, director of insights and innovation at Innova Market Insights.
The new trends for 2021 are:
- Transparency Triumphs
- Plant-Forward
- Tailored to Fit
- New Omnichannel Eating
- In Tune with Immune
- Nutrition Hacking
- Mood: The Next Occasion
- Product Mashups: When Trends Collide
- Modern Nostalgia
- Age of the Influencer
“The ever-evolving food and beverage industry has seen a significant consumer push for transparency throughout the supply chain, immunity-boosting products and the use of technology. 2021 is a huge year for opportunities and innovation that meet these needs,” shares Lu Ann Williams.