WB Special Features

The Constant Reinvention of Sweeteners

The push toward sweetener innovation in bakery formulations is being driven by health, regulatory, and consumer forces. Sugar reduction has become a central objective across markets, as both public policy and shifting consumer expectations…
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Flavors to Watch

Some of the most awaited for market studies each year are the ones dedicated to flavor, the elusive trends everyone wants to get the hang of, so that their products ride the hip wave and make customers happy.  This year, beyond the…
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