Puratos UK Launches Reduced Sugar Belcolade Chocolate

Puratos UK is launching two new chocolate products containing 40% less sugar, while maintaining the qualities of delicious real Belgian chocolate. Belcolade Selection Noir and Belcolade Selection Lait Sugar-Reduced are being introduced this month as part of Puratos’ commitment to reducing sugar without sacrificing taste.

Belcolade Selection Noir is a balanced dark chocolate made from 55% cocoa, with fruity notes and a smooth roasted cacao flavor, while Belcolade Selection Lait contains 34% cocoa and is a milk chocolate with sweet caramel notes and cacao flavor.

As well as containing less sugar, these additions to the Belcolade range are 100% natural, using only clean label ingredients to create a perfectly balanced flavor that assures great taste quality and is in line with consumer trends.

The new products are part of Puratos’ Health & Wellbeing approach, which strives to re-invent indulgence by creating healthier solutions for consumers.

Philippa Knight, Marketing Director Puratos UK, comments: “We know that our customers demand the best tasting chocolate for their customers, while consumers are looking for ways to improve their health and wellbeing without sacrificing taste. […] We kept our customers’ finished product in mind when we developed this new range so, when using the 40% sugar reduced chocolate and adding other sugary ingredients, it is still possible to make a claim for the finished product.”