ADM Report Highlights Healthy Aging Opportunities For Functional Nutrition Brands
ADM has published a new Healthy Aging Report outlining opportunities for food, beverage and supplement brands as consumers take a broader view of longevity and wellness.
According to the company, healthy aging is becoming a global priority, with consumers increasingly making intentional dietary and supplement choices to support long-term wellbeing. While physical health remains a foundation of aging well, ADM says consumers are also focusing on mental clarity, emotional balance and maintaining the energy needed to continue everyday activities.
The report identifies three main areas of opportunity for brands developing products around longevity-focused nutrition. The first is the need to support both cognitive and physical capability. ADM says consumers are prioritizing cognitive, cardiovascular and emotional health, followed by mobility and strength. The company also points to emerging gut microbiome science, including postbiotics, as an area of innovation linked to metabolic and emotional wellbeing.
A second theme is preventive, lifestyle-led longevity. Consumers increasingly recognize sleep, nutrition and stress management as factors that affect healthy aging. ADM says many consumers also report that long-term health influences their food and beverage choices more strongly than their supplement choices, creating opportunities for brands to position nutrition as part of a proactive approach to aging well.
The third area is the move toward everyday formats and whole-body support. ADM says consumers are seeking more enjoyable and lifestyle-friendly formats, including teas, cookies and gummies, reflecting interest in supplement-style benefits delivered through familiar products. Popular ingredients include B vitamins, omega-3s and protein, while prebiotics, probiotics and postbiotics continue to gain momentum.
For product developers, ADM says the next stage of longevity-focused nutrition will depend on combining scientific credibility with functional versatility and consumer-centric product design.