US: Back To Nature Launches White Chedda And Hot & Spicy Cheezy Crackers
Back to Nature has expanded its Cheezy Crackers portfolio with the launch of two new flavors, White Chedda Cheezy Crackers and Hot & Spicy Cheezy Crackers, as the company looks to build on the strong performance of its existing cheese-flavored snack range.
The new products are now available nationwide through Whole Foods Market and Sprouts Farmers Market stores, as well as online via Amazon. The launches follow an exclusive debut at Sprouts earlier this year.
According to the company, both new varieties were developed in response to consumer requests for a white cheddar-inspired option and a spicier flavor profile. Like the rest of the Cheezy Crackers range, the products are made with plant-based, non-GMO ingredients and contain no artificial flavors or synthetic colors.
Back to Nature said the expansion comes amid growing consumer interest in bold savory snack flavors. The company cited industry data showing that spicy flavors increased in popularity by 15% year-on-year, while cheese flavors continue to play a key role in driving consumer engagement within the snack category.
The company also reported that sales of its original Cheezy Crackers have more than doubled year-on-year, providing momentum for further investment in the product line.
“Everything we do starts with listening to our fans, and they’ve been loud and clear that they want more Cheezy Crackers. White Chedda and Hot & Spicy are the answer to that,” said Andrea Furber, Head of Marketing at Back to Nature. “We were pumped to launch exclusively at Sprouts in March, and the response has been incredible so far. Bringing these flavors to Whole Foods and Amazon means even more snack lovers can get their hands on the cheezy goodness.”
Founded in 1960, Back to Nature offers a portfolio of cookies, crackers and snack products distributed through major US retailers, including Target, Kroger, Publix and Thrive Market. The latest flavor additions form part of the company’s ongoing strategy to modernize classic snack categories while meeting evolving consumer taste preferences.