Milk Bar Debuts Innovative Cookies

Milk Bar, the renowned dessert company founded by award-winning chef Christina Tosi, is set to launch two new cookie types in grocery stores. The new treats, which include bite-sized crunchy cookies called “crunchies” and ready-to-bake cookie dough, will be available in stores this spring.

The new crunchies are poppable and packed with flavor. They are made crispy and airy by incorporating puffed rice cereal, a signature ingredient that has been a mainstay of the Milk Bar menu since the creation of Cereal Milk Soft Serve, which started the cereal milk craze. The crunchy cookies will be available in four flavors: Brown Butter Chocolate Chip, Cinnamon Toast, Pretzel-y Chocolate Chip, and Vanilla Butter Crunch. 

“Cookies are where it all started for me – my first invitation into the kitchen as a kid and a mainstay on the Milk Bar menu ever since,” says Christina Tosi. “After all, cookies are the most versatile treat in the dessert world: there is a perfect one for every moment, every taste, every craving. I can’t wait to share what we’ve dreamed up with these two treats: an epic snack in your daily routine with crunchies and an invitation into the kitchen to own the title of baker yourself with our ready-to-bake dough.”

The limited-time offering of ready-to-bake cookie dough is powered by General Mills, with Tosi and her team collaborating to create a dough that bakes perfectly golden brown on the outside while staying gooey on the inside. The ready-to-bake dough will be available in two flavors: Cornflake Chocolate Chip Marshmallow and Fruity Cereal.