pladis has launched a new addition to its McVitie’s Cake range: Club Orange Cake Crunchies – designed to combine cakes, biscuits and chocolate in one product.
Available now across grocery and convenience channels in the UK and Ireland, McVitie’s Club Orange Cake Crunchies merge the popular flavor of Club Orange with a spongy cake, and are topped with chocolate-flavored cream and crunchy biscuit pieces, enrobed in smooth milk chocolate, according to the company.
Targeting consumers looking for a “lunchtime treat”, the new range has a projected RSV of GBP2.0m, and is available in a 5pk at RRP GBP1.65.
Claire Hooper, head of marketing for McVitie’s Cake Co. at pladis UK&I said:
“We’re thrilled to be launching McVitie’s Club Orange Cake Crunchies into the cake category this year. We know consumers are continually searching for new snacking experiences, and this innovation lets us combine three things we know consumers love – cake, biscuits and chocolate, in one delicious treat. We’re confident the launch will be popular with McVitie’s fans and a great opportunity for retailers to showcase a new and innovative lunchtime treating consumption moment, and attract new shoppers into the cake category”.