Tailored Solutions for APAC’s Bakery Scene
Challenges unique to the APAC baking industry, particularly in the realm of Asian baked products, underscore the importance of specialized solutions. Local products present distinct challenges, and manufacturers have to leverage their expertise and offer tailored solutions to optimize equipment performance and cater to these needs.
Through a strategic approach centered on flexibility, innovation, and adherence to evolving food safety standards, equipment manufacturers play a crucial role in empowering bakery processors to navigate the complexities of the APAC market while ensuring product integrity and meeting consumer demands.
As the snacking industry in the Asia-Pacific (APAC) region continues to flourish, companies are strategically positioning themselves to meet the evolving demands of consumers while ensuring sustainable growth.
Reading Bakery Systems (RBS), a key player in snacking systems, is one example of a company that aims to replicate its success in other global regions by focusing on sustained growth in the APAC market. With a diverse portfolio of snacking systems, their strategy revolves around being “locally relevant” in Southeast Asia (SEA) and China (CHN). This entails developing baked snack products tailored to local tastes and preferences, aligning with the company’s commitment to meeting consumer demands effectively.
In a previous interview, the company told us that beyond sales expansion, they were committed to bolstering support infrastructure in the APAC region. This includes enhancing technical support, service capabilities, and project management to ensure seamless installations and optimal performance of snacking systems. Additionally, the company is investing in regional manufacturing capabilities, underscoring their long-term commitment to the APAC market.
Solutions for Local Markets
Creating technological solutions to cater to diverse tastes and cultural preferences poses a significant challenge in the APAC snacking market. However, RBS approaches this challenge with a combination of market research, innovation, and collaboration with local partners. By understanding regional nuances and leveraging their expertise in snacking systems, RBS aims to offer the right tools for a diverse range of baked snack products that resonate with consumers across SEA and CHN.
Central to RBS’s growth strategy in the APAC region is a steadfast commitment to quality and customer support. The company recognizes the importance of providing reliable technical assistance, prompt servicing, and ongoing support to ensure customer satisfaction and loyalty. By investing in regional support infrastructure and manufacturing capabilities, RBS demonstrates its dedication to fostering long-term partnerships with clients in the APAC snacking market.
Food Safety in the Asia Pacific Region
Fortress Technology is another equipment manufacturer that caters to a spectrum of clientele in the APAC region, ranging from small and medium enterprises (SMEs) to multinational food processors. Notably, the company observes a trend towards unified global food safety standards, driven by both export requirements and evolving consumer preferences for higher quality products.
Customization stands as a cornerstone of Fortress Technology’s approach. With legacy equipment prevalent in many manufacturing facilities and the necessity of meeting specific operational needs, customization and equipment integration are commonplace. This includes adapting standard equipment like Vector conveyors to meet factory specifications and optimize metal detector performance.
The demands for customization stem from various factors, including strict dimensions, application requirements, choice of reject mechanisms, and high care sanitation standards. From simple additions like buzzers and alarms to incorporating cutting-edge smart digital technology, Fortress Technology ensures flexibility to accommodate diverse client needs.
Read the rest of the interview in our new supplement, Asia Pacific Overview.