WB Special Features
Key Business Outlooks For 2025: Thomas Lesaffre, President of Fedima
As detailed in our recently approved Work Programme, we will advocate for clear and consistent regulations across Europe, innovation-friendly policies, and sustainability-focused solutions. To achieve this, we will prioritise proactively…
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Key Business Outlooks For 2025: Ellie van der Burg, Cargill
The trends shaping the bakery sector today, particularly the demand for more nutritional indulgence, will maintain their momentum in 2025 due to a convergence of societal, regulatory, and consumer-driven forces. Nutrition is becoming an…
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Key Business Outlooks For 2025: Felipe Ruano, ASEMAC
We are optimistic about 2025 and hope to reach the figures for 2024, although it is true that the volatility of the global energy and raw materials markets makes us cautious in this regard. As we step into 2025, the baking industry is…
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When Commitment Meets Progress
Sourcing sustainable ingredients becomes more and more a norm in the baking industry, with a significant number of companies and associations choosing to buy products that impact the lives of everyone on the supply chain, from farmers, to…
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Supply Chain Management: Leveraging Technology for Success
Efficient supply chain management is not merely an operational necessity but a cornerstone of competitive advantage. The interconnected processes that drive the creation, distribution, and delivery of baked goods must operate in harmony,…
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The Protein Revolution
Protein is, without a doubt, the star of the food ingredients world these days. Even more so than sugar reduction solutions, the consumer demand for protein to support their health goals is increasing. But that is not the only role protein…
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The Breakfast Snack: A Treat for All Occasions
Though sweet pastries are often consumed throughout the day, they continue to carry strong links with the breakfast market, reports Jonathan Thomas. Consumption of sweet pastries remains widespread throughout the world, representing one of…
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