Key Business Outlooks for 2023

The year 2022 has been a hard one for the entire baking industry. In addition to the great uncertainty surrounding the availability of raw materials, concerns about the cost of energy, transport capacity, regulations, personnel and purchasing power have troubled the industry.

Through all the woes, the business environment refined its defences and growth mechanisms in a difficult market context. In the end, the balance was a positive one, with the industry registering, in some places, spectacular growth. 

For 2023, representatives of some of the most important equipment and ingredients manufacturing companies talk in unison about reinvention, adaptability, differentiation, and care for the needs of their customers. A new year that, on top of the ongoing geopolitical crisis, presents a series of fresh challenges – from supply chain disruptions to increased utility costs and labor force shortages. But what none of the viewpoints shared with us is missing is hope, an essential attribute for a long-term winning business.

Conventional food production systems have enjoyed uninterrupted growth over the last few decades. While this trend is expected to continue in the short term, resource constraints may dampen expansion in the long term. Furthermore, the sector is increasingly ripe for disruption.

It is up to the bakers, transporters and retailers to find the right way to stay profitable and capitalize on the market opportunities that await them in 2023.

by Tudor Vintiloiu & Jo Ilie

Read here:

  1. Marie-Bénédicte Charpentier, Marketing Director EMEA, ADM
  2. Dominique Speleers, member of the executive board of BENEO
  3. Hans Stoop, CEO, Verhoeven Family of Companies
  4. Juri Winkler, Director Sales & Marketing, DIOSNA
  5. Pauline Arramy, Marketing Manager, Limagrain Ingredients
  6. Tara Fischer, President, ECD
  7. Kjeld van de Hoef, Business Director Baking, Brewing, Confectionery & Ingredient Processing, DSM
  8. Florian Biehle, Category Leader for Bakery, Snacks & Confectionery, EMEA, Ingredion
  9. Don Carrell, CEO, Kwik Lok
  10. Marko Leber, Global Product Manager, Food, IPCO
  11. Dr. Michael Grosse, Chief Executive Officer at Syntegon
  12. Henri in ‘t Veld, Head of Product Management, Rademaker
  13. Thomas Lesaffre, Baking with Lesaffre Marketing Director and Member of Lesaffre Executive Committee, Lesaffre
  14. Sean Devenish, VP of Sales, Unifiller
  15. Scott McCally, President, Middleby Brands, Middleby Bakery Group
  16. Bert de Vegt, VP Food Protection & Preservation, Kerry

You can read the rest of this article in the January-February issue of European Baker & Biscuit, which you can access by clicking here

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