WB Special Features

Reformulation’s the Word

When bakers face supply-chain bottlenecks, clean label expectations, and longer shelf-life goals, they can look for new technologies, new suppliers or new business models. But the most affordable solution might just be reformulation.
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Once More, with Filling

When you have perfected your dough, the way forward is to play with fillings in order to create stunning flavor profiles, textures, and experiences for your customers. New ingredients help control the process, prolong shelf-life, and get…
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Taste is Still King

In the bakery industry, there is a growing priority for taste over health when deciphering between products among consumers. FMCG Gurus market research displays that when consumers are choosing between pre-packaged bakery products, 68% of…
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Nutraceuticals Are Here to Stay

Although there are naturally beneficial ingredients in food, the deliberate incorporation of these ingredients into the food products might also be performed as an alternative approach in order to make use of their health-improving…
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