WB Special Features

Trading Up on Cakes and Pies

Cakes continue to represent one of the most popular types of sweet bakery goods, accounting for a significant share of the global market. According to Grand View Research, worldwide sales of cakes amounted to almost USD43bn in 2019, with…
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Plant-based, but Taste-heavy

The growing demand for plant-based bakery drives a thriving worldwide market. But the challenges manufacturers face when developing new products or reformulating heirloom recipes range from consistency to taste, and from price to clean…
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Traceability Is a Means to an End

Consumers increasingly require greater transparency about the products they buy and that changes the way companies look at their supply chains. This is especially relevant for food manufacturers, as certain crops - palm oil, cocoa, milk -…
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Bagels at the Center

When she moved to Berlin in 2020, Alex Frons searched the city for bagels that tasted like the ones she grew up with in New York. Because she couldn't find them, she set out to make them herself. That is how this New Yorker ended up…
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